All about Pay Per Click

Are you one of them who have heard a little about PPC marketing and are curious to learn more, or may be you already know and you want use PPC marketing in your business and aren't sure where to start? Then lets explore all about PPC in this blog.

What is Pay-Per-Click?

PPC is a model of online advertising where advertisements generate revenue for the web publishers each time a visitor clicks on an ad. Banner ads, Flash ads and Textual ads can all be used to generate pay per click revenue for publishers. Many search engines also use the PPC model showing sponsored results along with other relevant results for searches. PPC is an attractive model for advertisers because they only have to pay for actual traffic generated by their ads.

A  lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaign and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines charge you less for the ad clicks if you can create an intelligently targeted and relevant PPC click campaign. So if you want to start using PPC, it's important to learn how to do it smartly.

PPC Keyword Research

Keyword research for PPC can be inredibly time consuming, but it also equally important. Your enitre PPC campaign is built around keywords, and for you campaign to be more successful, you should continouusly grow an refine your PPC keyword list. If you only do keyword research once, when you create your first campaign, you probably might be missing out on many other long-tail, low cost and highly relevant keywords that could be deriving traffic to your site.

An effective PPC keyword list should be:

1. Relevant: You need to find a targeted keywords that will lead to a higher PPC click through rate, effective cost per click and increased profits. That means, the keywords you bid on should be closely related to you business. By doing this you would not be paying for web traffic that isn't relevant to your business.
2. Exhaustive: Try including long-tail search keywords along with most popular and frequently used ones in your keyword research. Though, long-tail-keywords are more specific and less common, they add up to account for the majority of search driven traffic. In addition, they are less competitive and hence, less expensive.
3. Expansive: You need to constantly refine and expand your campaigns to create an environment in which your keyword list is constantly growing and adapting as PPC is iterative.

Managing Your PPC Campaign

To make sure your campaign runs effectively, once you have created it , you will have to manage them regularly. By continuously analyzing the performance of the account you can optimize your campaign by making following adjustments.

1. Add PPC Keywords: By adding keywords that are relevant to your business, you can expand the reach of your of your PPC campaign.
2. Add Negative Keywords: You may research for negative keywords that are relevant for your business and can add non-converting terms to your campaign.
3. Split Ad Groups: Quality score and click through rate of your campaign can be improved by splitting your ad groups into smaller and more relevant ones. By doing so, you may create more targeted as text and landing page.
4. Review Costly PPC Keywords: You may constantly review and shut off the keywords that are expensive and under performing.
5. Refine Landing Pages: Don't send all your traffic to the same page. You may boost your conversion rates by modifying the content and  Call to Action (C.T.A) of your landing pages to align with individual search queries. 

What is the Most Effective Way to Increase Traffic to Your Website?

Ask a marketer or business owner what they would like most in the world, and they will probably tell you more customers and more traffic to their site. There are many ways you can increase traffic on your website, and in today's post, lets discuss a few.

Focus on the Long Tail:

If you are the new site, it can be difficult to go after popular keywords right away. It is better to write many quality articles on very specific keywords than to go after the ones with more search traffic. A great benefit of staying focused with long tail keywords is that they usually convert better. To help with this, a tool called HIT TAIL is  recommended, which drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.

Stick Around:

The longer you are in business and producing quality online content, the more likely you are to pop-up in search results for all related keywords. Starting a blog or churning out a bunch of articles is all fine and good, but keeping those activities going for several years as opposed to months (or weeks) makes a huge difference.

Optimize Your Article:

There are three main ingredients to a successfully optimized web page or article are: Your Meta Title, Description and Keywords.

This is such a simple thing to fill out when you're publishing a piece of content on your site.

Ethical Link Building:

Keyword-embedded links are the foundation of Off-Page search engine optimization. The best part is that links can be free. Just ask vendors , partners, press, clients and any other credible source that you are targeting. If the referring source has a high page rank, you should see pop in your ranking in less than 2 months of them being published. 

Use Google's Keyword Tool:

Find long-tail keywords that are not as competitive, then structure some content around those. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage users.

Providing Amazing Values to Your Readers:

When it comes to increasing organic search, content marketing through blogging or guest post is the fastest way to build great traffic. However. content marketing is a quality game and not quantity game. If we have horrible content, people might not share it or read it, which is basically the entire point of building company blog. Therefore, when we write our blog, we really need to look at our content strategy.

Don't Try to Outsmart Google:

Gaming Google systems might work temporarily but it is not a good strategy for a long haul. To increase organic search traffic, produce top-notch content that's relevant to what your users might be searching. Check the Google keyword tool to make sure you are using the correct terminology that the general public is using when they are searching.

Decrease Bounce Rate:

If there is one thing search engine hates, it is the bounce rate. Check your keywords for this and optimize those pages to reduce your bounce rates.

Think of SEO as an Opportunity to Create Value:

SEO isn't a game. At least it isn't a game that you will win in the long run if you think of it as a game. Create content that readers find valuable and Google will deem search worthy. Visitors are more likely to share content that they enjoyed reading and will stay on your site longer, while bloggers and the media might use your site as reference, which means more organic links.

Leverage Industry Experts:

Everyone likes opining as an expert. You will be surprised how easily you can convince industry leaders to contribute guests posts to your own blog. They will likely have their own readerships and those people will become familiar with your brand.

Search Engine Optimization

 SEO is a relatively new and sometimes mysterious marketing tool. It is important to know what you can expect when you choose to begin an SEO campaign for your business.

Main Goal of SEO:

SEO is a practice that communicates to search engines exactly what your business does. Search engine speak a certain language that they expect websites to tell them what their site is all about. SEO also involves effectively communicating to the most relevant website properties, building content and linking your website to others that deem you relevant. This process is similar to voting for your online presence, making it easy for targeted customers find you.

Be Patient:

Good SEO can have a powerful and lasting impact on your website traffic and ranking. Results are usually achieved through several tasks that take time to be implemented and also take time to be recognized by search engines. There are no shortcuts or tricks to make this happen faster. Depending on competitiveness of your keyword, your budget and search trends, initial results may take a few months to be seen. Like all good things, its worth waiting for. :)

SEO Deliverable:

Website Optimization for keywords gets you on path for success. This process involves actual work, meaning, content placement and linking your websites to other websites. Ranking high on search engines is a good measure of the quality of work done by your SEO company. However, no reputable firm can or should guarantee 1st page ranking. Organic ranking have too many factors that contribute to ranking to make such a promise. Activity of your competition is considered when setting the correct budget to get visibility for your business.

You Must Choose Right Keywords:

Keywords are essential part of SEO. They should be incorporated in your site to make it more search engine friendly and relevant. They are also used to direct others to your site from other locations. It is very important that time be taken to effectively research and carefully select your keywords so you have the best opportunity for success. Ideally, these keywords should be highly searched, under represented, relevant and specific to your offering.

Consider Your Content:

Tittles, HTML and URL names are useful to build SEO values, but search engines also heavily consider the textual content of a page when determining how to rank it. Each page on your site should be on topic and content relevant, original and informative text that supports your keywords and areas of expertise. Your site should be seen as an authority on the topics you present. The more typical, helpful and user friendly your content is, the more valuable your site will appear to search engine.

Broadcast Your Site:

It's important that your website is optimized so that search engines can be easily identify it, but that alone is not enough.Your website must be associated with other sites that discuss your keywords and topics relevant to your site. This is best achieved through link building. The purpose of link building is 2-fold; to build your credibility with search engines when they see your website associated with good content, and to provide links that will direct users to your site. When links to your website are broadcast in the right locations, your site will be positioned to receive more attention. Link building should be an ongoing process.

Search Engines are Complex and Evolving:

Search engines use very complicated algorithms that factor in hundreds of criteria when determining how sites will rank. There are common things that most search engines look for, but there are also factors that vary from engine to engine. These factors constantly change so that search engines can provide better results and services. A good SEO company knows this and adapts with the changes, while applying the best and most up-to date practices for success.

Your Whole Site Can Build a Value:

Most websites consists of more than just a home page. Each page within a website can rank individually on search engines. Usually the main focus is on a home page, but every other page within a domain can be optimized to draw more attention.

Responsive Website

A responsive website changes its appearance and layout based on the size of the screen, the website is displayed on. Responsive sites can be designed to make the text on the page larger and easier to read on smaller screens. They can also be configured to make the buttons on the phone's screen easier to press. More sophisticated ways of using responsive design on the mobile device include formatting the website to hide or present entirely different information, radically changing the graphic and colors or even reducing the site to emphasize just its most important piece.

For creating a responsive website, we consider the following elements:

Fluid Layout:

It allows the layout page elements to grow or shrink to predetermined maximum or minimum widths, therefore accommodating  a width range.

Media Queries:

They allow you to specify the style sheets to use when a desired width has been reached or detected.

View Port:

It informs mobile browsers that the site is optimized for the mobile viewing and to render the page at the devices width and or height.

By combining these elements, its now possible to deliver optimized experiences for end users without multiple web properties and withing a single code base.

We can even offer to build the following for a client:

1. Optimizing images fr different devices and connection speeds.

2. Changing navigational position to account for how people hold a mobile device.

3. Restyling links and buttons to be more touch friendly.

We need to ensure elements like videos or data tables resize properly rather than just hiding them, dynamically resizing fonts to work better at different screen resolutions and also provide retain versions of graphic.

Difference between Offline and Online Marketing

Offline Marketing:

There are many different forms of offline advertising that are very effective to many different companies to many different companies. As a matter of fact, three of these advertising venues are quite popular among individuals commercials created for radio and T.V. and others may have advertisements listed in classified ads. The whole idea behind offline advertising is to acquire the attention of the leads that may not know your website is out there. hen, once the potential customers are altered to your website, they are drawn to visit it.

Online Marketing:

Most of the time, when it comes to internet marketing, online advertising is the process in which a articular banner, flash animation, article or video catches the attention of the potential consumer. The marketing endeavors or message are intended a an attractive lure to the customer in which a particular website wants to attract. These message typically place a visitor on a "landing page" of the website.

There are many different ways in which this can be done:

1. Blog marketing

2. Video Blogging

3. Social Networking Website

4. Online Classifieds

5. Article Marketing

6. Emails

7. Rich Media.

The Difference

When it comes to similarity, the goal of both online and offline advertising are much the same to simply attract business. However, when it comes to differences, there are quite a few.

Advertisements online, for example, must be more visual as rich media holds a stiff competition. In  addition to this, the process of SEO and other techniques must be considered. 

In Offline advertising methods, one must be creative, but not to the extent f online venues of marketing,

Conclusion

If you are working to ensure that you have a well rounded target audience, it is important to utilize both online marketing and offline marketing in order to optimize your potential for success. By ensuring that you have both components to your marketing strategy, it is much more likely that you will experience a higher ratio of profits to overall losses. All it takes is a little creativity and a little bit of time. Soon, you will have a whole pile of prospects that are seeking out what goods ad services that you have to offer.

Understanding "Define" Digital Marketing Process

The most crucial stage in any kind of marketing is to understand the business or the product that we are marketing. It is very important for us to define various factors at the very initial stage even before we plan any marketing strategy. The more you understand the client and his business requirement, the marketing strategy would be that effective.

Step:1 -  Questionnaire and Requirement Analysis

In this phase, we understand the business of the client by asking him basic questions about his product. We understand who are his target audience, his budget for marketing, his annual expenditure and current financials. We need to find out as much details as possible so that we analyze the data better. By doing so, we are avoiding any future miscommunication and also we would have a checklist which we can use for evaluation.For better understanding, we considered a scenario of a fast food restaurant in NIT, Warangal. 

Step:2 -  Buyer Persona

In this process, based on the targeted audience, market research and the current foot fall, we create a buyer persona which will include customer demographics, behavior patterns, motivations and goals. By doing this, we will get a better understanding for creating our marketing and sales strategy. Based on the buyer persona, we can understand the typical needs of the customers. Based on this, we can make create a strategy to influence and convince customers to believe in the product we are marketing.